{"id":6354,"date":"2025-03-26T15:59:33","date_gmt":"2025-03-26T15:59:33","guid":{"rendered":"https:\/\/techplace.gr\/portfolio\/bar86\/"},"modified":"2025-11-24T13:05:35","modified_gmt":"2025-11-24T11:05:35","slug":"bar86","status":"publish","type":"portfolio","link":"https:\/\/techplace.gr\/en\/portfolio\/bar86\/","title":{"rendered":"Bar86"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For the construction of the e-shop bar86.gr, emphasis was placed on simplifying processes for the professional who does not have much time, so they can quickly find what they need or get in touch to create sales boosting, engagement, and immediate lead collection for the brand. In detail: <\/span><\/p>\n<p><b>Information Architecture &amp; UX\/UI Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creation of a clear navigation structure with main categories: Products, Brands, About Us<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Understandable and functional content hierarchy targeting hospitality professionals<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Display of CTA (&#8220;Contact Us&#8221;) in a strategic place for immediate lead generation<\/span><\/p>\n<p><b>Homepage &amp; Visual Identity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Design of a dynamic hero banner with high-res product visuals<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Display of partner brands in a well-designed grid with logos (brand trust)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Unified aesthetic with dominant colours: black, gray, orange to create a professional and modern look<\/span><\/p>\n<p><b>Product Grid &amp; Product Cards<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Clear presentation of featured products with &#8220;NEW&#8221; tag, price, and photo<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Easy product preview without unnecessary information (B2B focus)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Consistent styling on all product thumbnails<\/span><\/p>\n<p><b>Resources Section<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Addition of a special blog section to boost brand value with useful content<\/span><\/p>\n<p><b>Responsive Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fully responsive layout for mobile and tablet use<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Optimization of navigation elements and cards for fast loading and easy reading by professionals on-the-go<\/span><\/p>\n<p><b>Footer Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Comprehensive footer with useful information (contact, policies, links)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Contact form for immediate lead collection<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Integration of social media icons for a professional presence<\/span><\/p>\n<p>Visit the project at the link: <a href=\"https:\/\/bar86.gr\/\" target=\"_blank\" rel=\"noopener\">bar86.gr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the construction of the e-shop bar86.gr, emphasis was placed on simplifying processes for the professional who does not have much time, so they can quickly find what they need or get in touch to create sales boosting, engagement, and immediate lead collection for the brand. In detail: Information Architecture &amp; UX\/UI Design Creation of [&hellip;]<\/p>\n","protected":false},"featured_media":5877,"parent":0,"menu_order":25,"template":"","meta":[],"categories":[139],"tags":[],"class_list":["post-6354","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-e-shops"],"_links":{"self":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6354\/revisions"}],"predecessor-version":[{"id":6355,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6354\/revisions\/6355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media\/5877"}],"wp:attachment":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media?parent=6354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/categories?post=6354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/tags?post=6354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}