{"id":6372,"date":"2025-03-26T15:59:08","date_gmt":"2025-03-26T15:59:08","guid":{"rendered":"https:\/\/techplace.gr\/portfolio\/northsailing-2\/"},"modified":"2025-11-24T14:50:13","modified_gmt":"2025-11-24T12:50:13","slug":"northsailing-2","status":"publish","type":"portfolio","link":"https:\/\/techplace.gr\/en\/portfolio\/northsailing-2\/","title":{"rendered":"Northsailing.gr"},"content":{"rendered":"

The main challenge was to create a modern website to present the company Northsailing, aimed at targeted presentation of the services and the ability to make bookings for the cruises they offer. A detailed recording of the needs and aesthetics of the company was made, and a unique and user-friendly website was created: <\/span><\/p>\n

Web Design & User Experience<\/b><\/p>\n

Layout design based on a nautical concept (sailing\/yachting)<\/span>
\n<\/span>Strategic placement of CTA (“Check availability & Book”) in a visible spot, with sticky block for conversions<\/span>
\n<\/span>Full-width responsive banners with aerial photos for high visual impact and brand trust enhancement<\/span>
\n<\/span>Photo gallery with thumbnail previews below the main banner for visual navigation<\/span>
\n<\/span>Use of branded typography & colours (navy blue + white) for cohesive identity<\/span>
\n<\/span>Interactive elements (accordion FAQs) to reduce content overload and improve mobile experience<\/span><\/p>\n

Navigation & Information Architecture<\/b><\/p>\n

Custom menu with dropdown and icons for each service (Bareboat, Day Cruise, Flotilla, etc.)<\/span>
\n<\/span>Map with clickable bases (Kavala, Thassos, Volos, Ionian) for local SEO and ease of choice<\/span>
\n<\/span>Internal linking of pages with \u201cYou may also like\u201d for improved internal linking & time on site<\/span><\/p>\n

Content & SEO<\/b><\/p>\n

SEO-friendly product description with optimized headings, keywords, and bullet points (USP, highlights)<\/span>
\n<\/span>Structured content blocks: Description, date\/location info, package selection option<\/span>
\n<\/span>FAQ section with expandable fields based on keyword research (e.g. what’s included, cancellations, etc.)<\/span>
\n<\/span>Footnotes and rich content (icons, short descriptions) under each service<\/span><\/p>\n

Mobile Optimization<\/b><\/p>\n

Fully responsive design with optimized loading for all devices<\/span>
\n<\/span>Vertical scroll UX with call-to-action sections embedded vertically in the content
Forms & Conversion Funnels<\/span><\/p>\n

\u03a6\u03cc\u03c1\u03bc\u03b5\u03c2 & Conversion Funnels<\/b><\/p>\n

Contact form in the footer with fields for name\/email\/message<\/span>
\n<\/span>Newsletter signup with GDPR consent<\/span>
\n<\/span>Sticky “Book Now” button linked to booking platform <\/span><\/p>\n

Additional Features (Back-end \/ CMS)<\/b><\/p>\n

Ability to manage offers & updates via CMS (e.g. \u201cNews & Events\u201d)<\/span>
\n<\/span>Multilingual support (EN\/GR toggle)<\/span>
\n<\/span>Booking platform integration without redirect<\/span><\/p>\n

Visit the project northsailing.gr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The main challenge was to create a modern website to present the company Northsailing, aimed at targeted presentation of the services and the ability to make bookings for the cruises they offer. A detailed recording of the needs and aesthetics of the company was made, and a unique and user-friendly website was created: Web Design […]<\/p>\n","protected":false},"featured_media":5626,"parent":0,"menu_order":65,"template":"","meta":[],"categories":[140],"tags":[],"class_list":["post-6372","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-websites"],"_links":{"self":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6372\/revisions"}],"predecessor-version":[{"id":6386,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6372\/revisions\/6386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media\/5626"}],"wp:attachment":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media?parent=6372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/categories?post=6372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/tags?post=6372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}