{"id":6441,"date":"2025-03-26T15:59:25","date_gmt":"2025-03-26T15:59:25","guid":{"rendered":"https:\/\/techplace.gr\/portfolio\/e-xantra-2\/"},"modified":"2025-11-24T16:40:23","modified_gmt":"2025-11-24T14:40:23","slug":"e-xantra-2","status":"publish","type":"portfolio","link":"https:\/\/techplace.gr\/en\/portfolio\/e-xantra-2\/","title":{"rendered":"E-xantra"},"content":{"rendered":"<p>e-xantra.gr is a specialized online store for craft materials and DIY creations, offering a vast variety of beads, cords, charms, wooden decorations, and seasonal items. The team designed a fully functional e-shop tailored to the needs of creators, wholesalers, and hobbyists, <strong>including functional changes and custom code <\/strong>adjustments related to the company&#8217;s commercial activities (shipping, payments, integration with e-commerce platforms). The design is practical, organized, and SEO-optimized to handle thousands of product codes easily.<\/p>\n<p>Design and Implementation tasks included:<\/p>\n<p><strong>UX\/UI and information structure<\/strong><\/p>\n<p>user personas analysis (artists, DIY creators, shop owners)<br \/>\ncategorization of over&gt; 40 thematic areas with characteristic images<br \/>\nminimal interface design focusing on navigation and speed.<\/p>\n<p><strong>Shop performance and experience with<\/strong><\/p>\n<p>dynamic homepage (sliders, categories, video tutorials, blogs)<br \/>\ncategory photos with keywords for visual navigation, and<br \/>\nresponsive design for mobiles and tablets.<\/p>\n<p><strong>Conversion-Oriented Design with<\/strong><\/p>\n<p>embedded DIY videos for engagement and retention<br \/>\nSEO traffic techniques, and<br \/>\nstrategically placed call-to-action buttons (registration, purchase, materials viewing).<\/p>\n<p><strong>SEO &amp; Performance with<\/strong><\/p>\n<p>SEO-friendly URLs, alt texts, product descriptions<br \/>\npromotion of keywords like &#8220;craft materials,&#8221; &#8220;jewelry making,&#8221; &#8220;DIY e-shop&#8221;<br \/>\nfast loading speed, and full schema markup compatibility.<\/p>\n<p>The project can be visited at <a href=\"https:\/\/e-xantra.gr\/\" target=\"_blank\" rel=\"noopener\">e-xantra.gr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>e-xantra.gr is a specialized online store for craft materials and DIY creations, offering a vast variety of beads, cords, charms, wooden decorations, and seasonal items. The team designed a fully functional e-shop tailored to the needs of creators, wholesalers, and hobbyists, including functional changes and custom code adjustments related to the company&#8217;s commercial activities (shipping, [&hellip;]<\/p>\n","protected":false},"featured_media":5509,"parent":0,"menu_order":210,"template":"","meta":[],"categories":[139],"tags":[],"class_list":["post-6441","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-e-shops"],"_links":{"self":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6441\/revisions"}],"predecessor-version":[{"id":6442,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6441\/revisions\/6442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media\/5509"}],"wp:attachment":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media?parent=6441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/categories?post=6441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/tags?post=6441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}