{"id":6461,"date":"2025-03-26T15:59:20","date_gmt":"2025-03-26T15:59:20","guid":{"rendered":"https:\/\/techplace.gr\/portfolio\/everest-shop-2\/"},"modified":"2025-11-25T09:29:52","modified_gmt":"2025-11-25T07:29:52","slug":"everest-shop-2","status":"publish","type":"portfolio","link":"https:\/\/techplace.gr\/en\/portfolio\/everest-shop-2\/","title":{"rendered":"Everest Shop"},"content":{"rendered":"<p>Techplace designed and developed the EverestShop.gr, a modern e-commerce store offering outdoor products, sportswear, and equipment from top brands like The North Face, Columbia, Napapijri, and Teva. The result<br \/>\n is a commercial, robust, and mobile-first e-shop, optimized for conversions, speed, and search engine recognition.<\/p>\n<p>Design &amp; e-shop Development Services<\/p>\n<p><strong>UI\/UX design featuring an outdoor aesthetic with a focus on user experience<\/strong><\/p>\n<p>Homepage design with dynamic banners and full-width lifestyle photos<br \/>\nProduct organization into experience categories (e.g., Camping, Beach, Sandals)<br \/>\nMobile-first architecture implementation for speed and mobile shopping<br \/>\nCustom filters, sliders, and tags for showcasing \u201cNew Arrivals,\u201d \u201c-% Offers,\u201d and \u201cBest Sellers\u201d<\/p>\n<p><strong>e-shop Development<\/strong><\/p>\n<p>Complete build on a custom theme<br \/>\nSEO-friendly URL structures, meta titles, descriptions, and breadcrumbs<br \/>\nIntegration with ERP and payment\/shipping systems<br \/>\nNewsletter module with clear call-to-action<\/p>\n<p><strong>Technical and Commercial Optimization<\/strong><\/p>\n<p>SEO optimization for searches like sportswear online, outdoor equipment, hiking backpacks<br \/>\nIntegration with Google Merchant for Shopping Ads<br \/>\nSpeed optimization<br \/>\nIntegration of rich snippets for products (enhanced info shown in Google results)<\/p>\n<p>&nbsp;<\/p>\n<p>What we achieved:<br \/>\nStrengthened Everest\u2019s online presence with a <strong>strong outdoor brand identity<\/strong><br \/>\nImproved shopping experience and i<strong>ncreased conversions<\/strong><br \/>\nReady infrastructure for performance <strong>marketing <\/strong>on Google &amp; Meta Ads<\/p>\n<p>&nbsp;<\/p>\n<p>Visit the project at <a href=\"https:\/\/everestshop.gr\/\" target=\"_blank\" rel=\"noopener\">everestshop.gr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Techplace designed and developed the EverestShop.gr, a modern e-commerce store offering outdoor products, sportswear, and equipment from top brands like The North Face, Columbia, Napapijri, and Teva. The result is a commercial, robust, and mobile-first e-shop, optimized for conversions, speed, and search engine recognition. Design &amp; e-shop Development Services UI\/UX design featuring an outdoor aesthetic [&hellip;]<\/p>\n","protected":false},"featured_media":5423,"parent":0,"menu_order":255,"template":"","meta":[],"categories":[139],"tags":[],"class_list":["post-6461","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-e-shops"],"_links":{"self":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6461\/revisions"}],"predecessor-version":[{"id":6462,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/portfolio\/6461\/revisions\/6462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media\/5423"}],"wp:attachment":[{"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/media?parent=6461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/categories?post=6461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techplace.gr\/en\/wp-json\/wp\/v2\/tags?post=6461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}