Our team took on the complete design and implementation of the e-shop fysika.shop, a store featuring natural health food products, supplements, nuts, and wellness gifts. The project focuses on clean, natural design, easy navigation, user experience, and a mobile-first approach. The result is a user-friendly and SEO-optimized online store that highlights the quality and philosophy of the business.
Work performed:
UX/UI Design
Market research and competitor analysis
Creation of wireframes & prototype mockups
Selection of a natural colour palette (green-white) for a clean, eco-friendly look
Use of readable fonts and responsive layout for all devices
Creation of the Homepage with focus on the brand
Hero banner with alternating content (offers, new products)
Display of main categories with icons (nuts, supplements, vegan, etc.)
Dynamic slider for offers and new products
e-shop configuration
Product categorization with tags & filters
Ability to promote “Highlight products”
Easy search with category filters
Integration with shipping system and payment methods
SEO & Content
On-page SEO on titles, meta descriptions, URLs, and image alt texts
Friendly permalinks and mobile-first design
Writing introductory text with keywords (e.g., “natural products,” “health food online store”)
Blog & Wellness Content
Creation of thematic blog posts (Health, Wellness, Environment)
Encouragement to follow on social media and newsletter sign-up
Health quotes and nutrition tips to boost engagement
Customer experience optimization (CRO)
Call to action buttons in brand colour
Cart & checkout structure minimizing steps
Addition of testimonials & review capability
Visit the project fysika.shop