e-xantra.gr is a specialized online store for craft materials and DIY creations, offering a vast variety of beads, cords, charms, wooden decorations, and seasonal items. The team designed a fully functional e-shop tailored to the needs of creators, wholesalers, and hobbyists, including functional changes and custom code adjustments related to the company’s commercial activities (shipping, payments, integration with e-commerce platforms). The design is practical, organized, and SEO-optimized to handle thousands of product codes easily.
Design and Implementation tasks included:
UX/UI and information structure
user personas analysis (artists, DIY creators, shop owners)
categorization of over> 40 thematic areas with characteristic images
minimal interface design focusing on navigation and speed.
Shop performance and experience with
dynamic homepage (sliders, categories, video tutorials, blogs)
category photos with keywords for visual navigation, and
responsive design for mobiles and tablets.
Conversion-Oriented Design with
embedded DIY videos for engagement and retention
SEO traffic techniques, and
strategically placed call-to-action buttons (registration, purchase, materials viewing).
SEO & Performance with
SEO-friendly URLs, alt texts, product descriptions
promotion of keywords like “craft materials,” “jewelry making,” “DIY e-shop”
fast loading speed, and full schema markup compatibility.
The project can be visited at e-xantra.gr