Techplace designed and developed the EverestShop.gr, a modern e-commerce store offering outdoor products, sportswear, and equipment from top brands like The North Face, Columbia, Napapijri, and Teva. The result
is a commercial, robust, and mobile-first e-shop, optimized for conversions, speed, and search engine recognition.
Design & e-shop Development Services
UI/UX design featuring an outdoor aesthetic with a focus on user experience
Homepage design with dynamic banners and full-width lifestyle photos
Product organization into experience categories (e.g., Camping, Beach, Sandals)
Mobile-first architecture implementation for speed and mobile shopping
Custom filters, sliders, and tags for showcasing “New Arrivals,” “-% Offers,” and “Best Sellers”
e-shop Development
Complete build on a custom theme
SEO-friendly URL structures, meta titles, descriptions, and breadcrumbs
Integration with ERP and payment/shipping systems
Newsletter module with clear call-to-action
Technical and Commercial Optimization
SEO optimization for searches like sportswear online, outdoor equipment, hiking backpacks
Integration with Google Merchant for Shopping Ads
Speed optimization
Integration of rich snippets for products (enhanced info shown in Google results)
What we achieved:
Strengthened Everest’s online presence with a strong outdoor brand identity
Improved shopping experience and increased conversions
Ready infrastructure for performance marketing on Google & Meta Ads
Visit the project at everestshop.gr