bouklaki.gr is a specialized e-shop offering premium hair care and styling products from renowned brands like Kérastase, Olaplex, Wella, Redken, and others. It is designed to provide a professional shopping experience for both hairdressers and private customers. The e-shop features an elegant and minimal aesthetic, focusing on functionality, interactivity, and a personalized user experience.
Design & Functionalities:
UX/UI Design & Branding
Palette selection based on luxury tones (nude, gold, rose)
Responsive design for a mobile-first experience
Clear menu and categories organized by “Shopping by Need” (Styling, Brands, Equipment, etc.)
Visual emphasis on promotional banners and product launches
E-shop Features:
Display of new arrivals and best sellers with dynamic filtering
Brand sections emphasizing trust and professional value
CTAs for direct purchase, wishlist addition, or communication
Personalized Experience with Questionnaire:
Custom questionnaire where users answer simple questions about their hair type
Based on answers, suitable products are automatically recommended (matching logic)
Enhances conversion rate and reduces buying uncertainty
SEO & Performance:
SEO optimized meta titles, URLs, breadcrumbs, and alt texts for images
Appearance in rich snippets (e.g., products with price, brand, availability)
Loading speed and mobile speed optimization
Newsletter subscription and remarketing integration
Visit the project at bouklaki.gr