The project involved the complete redesign of the website e-opora.gr with the goal of creating a modern, minimalist, and user-friendly navigation experience that highlights the naturalness and innovation of the company’s products. The main objective was to showcase the natural products through a clean, aesthetically appealing design that enhances brand awareness and facilitates product knowledge for the end consumer or professional:
Content Architecture Design
Defining main navigation: Home, Products, Recipes, Gallery, Contact
Categorizing products into flavors/series (e.g. Fruit Puree)
Focus on product search and selection experience
UX Design – Structure and Navigation Flow
Horizontal sticky menu for easy access
Scroll-based experience with clear CTAs (e.g. “SEE MORE”)
Quick access from products to information
UI Design – Visual Identity
Minimal aesthetic with focus on clean lines and product-centric appearance
Custom label design on each bottle – unified visual language with numerical differentiation
Combination of white background with shadows for photographic product depiction
Responsive Design for Mobile & Desktop
Grid layout optimization for small screens
Mobile-first button & typography design
Product Listing Page (PLP) Design
Clean presentation with emphasis on the image of each bottle
Product name and unique product code under each image
Colours and packaging used as part of navigation
Branding Aesthetics for “Sugar Free Purée” section
Separate hero banner with slogan
Highlighting USP: sugar-free, preservative-free, natural flavors
Visual combined with lifestyle images (glasses, cocktail setup)
Visuals for Testimonials / Product Usage
Lifestyle photos (bar, bartender, cocktails with puree)
Selected product mockups placed in realistic environments
Gallery/Slider Section Visual Design
Product slider on natural backgrounds
Focus on texture and freshness of ingredients
Footer & Contact Form Design
Clean, simple footer with logo, key links, and contact details
Responsive contact form with auto-alignment
Visit the project at e-opora.gr