The goal of creating the website was to strengthen the E-Waitress brand, provide a modern and user-friendly environment, highlight the interoperability of the applications, and enhance the conversion rate through a responsive, aesthetically attractive, and functional design:
UX/UI Design:
Creation of wireframes & mockups for each main page
Study of user flows for better navigation experience
Optimization of experience on mobile (mobile-first design)
Visual Identity:
Selection of a colour palette in harmony with the brand
Προσαρμογή tipography για καλύτερη αναγνωσιμότητα
Design of custom icons & graphics
Content Design Elements:
First screen banners (hero section)
Custom design of CTA buttons
Visual hierarchy to reinforce key messages
Visit the project: https://e-waitress.gr/