Our team took on the complete design and implementation of the e-shop figurino.gr, a modern online store specializing in premium children’s clothing. The store’s design focuses on user experience, the commercial strength of the brands, and easy navigation through age-specific target groups. The aesthetic is playful yet elegant, ideal for parents seeking branded clothes for their children.
Design & Development Tasks:
UX/UI Design
Research of the children’s fashion ecommerce landscape
Selection of bright and fun colours combined with a modern font
Mobile-first design with clean information architecture
Content organization based on age group (0-18 boy/girl) and brand awareness
Homepage with a focus on Conversion
Full-width hero slider with CTA and seasonal campaigns
Display of best sellers with dynamic % discount tags
Showcasing top brands (Levi’s, Billieblush, Diesel, Marasil, Lego, Marc Jacobs, etc.)
Instagram section to boost community & trust
Product & Filter Organization
Categorization by gender, age, brand, and product type
Products with visible discount labels and easy add-to-cart
Cross-selling capability
Commercial Focus
Newsletter section with call to action for lead collection
Highlights of USP of the business: free shipping, secure payments, support
SEO regulatory elements (alt texts, meta titles, friendly URLs)
Visit the project figurino.gr