The e-shop was created based on a minimal and clean aesthetic that conveys a deep understanding of the products and premium quality. It focuses on highlighting the key benefits and unique features of the products so that glowfit.gr is seen as an expert rather than just a seller.
Homepage Design
Full-width hero banner with clean aesthetics, high-resolution product photography, and minimal calls to action
Responsive layout for both desktop and mobile devices
Design of alternating sections with clear content hierarchy and intuitive navigation to naturally guide users from the top to the product categories
Categorization with Icons & Minimal Cards
Visual category design (Best Sellers, Sales, Age-Targeted, Brand Focused) featuring rounded product photos
Use of visuals that enhance the user experience (UX) and make exploring content easy
Skin Type & Routine Guide Design
Skin Type & Routine Guide Design
Custom infographic for skin types using a split-face visual to create an emotional connection and emphasize the brand’s consulting philosophy
Educational skincare section design (10-step routine) with numbered navigation, icons, and supporting visuals
Brand Carousel & Monthly Suggestion
Custom carousel displaying products from recommended brands to boost cross-selling and up-selling
Product tabs emphasizing discounts and sales
Visual Identity
Minimal design using a pastel colour palette and neutral backgrounds
Use of whitespace to create a premium feel and highlight the product
Consistent branding with uniform photography and fonts
Visit the project here: glowfit.gr/