The main challenge was to create a modern website to present the company Northsailing, aimed at targeted presentation of the services and the ability to make bookings for the cruises they offer. A detailed recording of the needs and aesthetics of the company was made, and a unique and user-friendly website was created:
Web Design & User Experience
Layout design based on a nautical concept (sailing/yachting)
Strategic placement of CTA (“Check availability & Book”) in a visible spot, with sticky block for conversions
Full-width responsive banners with aerial photos for high visual impact and brand trust enhancement
Photo gallery with thumbnail previews below the main banner for visual navigation
Use of branded typography & colours (navy blue + white) for cohesive identity
Interactive elements (accordion FAQs) to reduce content overload and improve mobile experience
Navigation & Information Architecture
Custom menu with dropdown and icons for each service (Bareboat, Day Cruise, Flotilla, etc.)
Map with clickable bases (Kavala, Thassos, Volos, Ionian) for local SEO and ease of choice
Internal linking of pages with “You may also like” for improved internal linking & time on site
Content & SEO
SEO-friendly product description with optimized headings, keywords, and bullet points (USP, highlights)
Structured content blocks: Description, date/location info, package selection option
FAQ section with expandable fields based on keyword research (e.g. what’s included, cancellations, etc.)
Footnotes and rich content (icons, short descriptions) under each service
Mobile Optimization
Fully responsive design with optimized loading for all devices
Vertical scroll UX with call-to-action sections embedded vertically in the content
Forms & Conversion Funnels
Φόρμες & Conversion Funnels
Contact form in the footer with fields for name/email/message
Newsletter signup with GDPR consent
Sticky “Book Now” button linked to booking platform
Additional Features (Back-end / CMS)
Ability to manage offers & updates via CMS (e.g. “News & Events”)
Multilingual support (EN/GR toggle)
Booking platform integration without redirect
Visit the project northsailing.gr