Our goal was to create a modern and responsive website that showcases the author’s personality and work, enhances the brand recognition of “Athonic Management,” and promotes the author’s work in a way that encourages interaction with the audience:
User Experience (UX/UI) Design and Optimization
Modern and clean design with a minimalist aesthetic, readable typography, and proper content hierarchy
Responsive layout: flawless display on desktop without content overload
Sectioned structure with scroll storytelling to facilitate navigation and strengthen brand cohesion
Brand Identity & Personalization Enhancement
Consistent use of colours (black-yellow-white) creating a strong visual imprint
Book artwork and taglines/quotes that reinforce author branding
Emphasis on the author as a key figure with photo, biography, and personal style
Product Presentation Strategy (Books)
Clear display of covers and features of each title (title, price, ISBN, pages, description)
Book landing page with a communication message (e.g. “The journey begins with a challenge”) evoking emotional connection
Clear and functional CTA buttons (More, Send)
Content Design & Copywriting
Original quotes and inspired messages from the author at strategic points
Well-written descriptive texts with psychological depth and a positive narrative
SEO-friendly headings with keywords (e.g. “Athonic Management,” “Publishing House”)
Social Media Integration & Engagement
Links with social icons for direct follow/share
Call to action for newsletter with sign-up field
Quote-based content suitable for social media sharing (viral potential)
Technical Implementation / SEO Optimization
Optimized images and fonts for fast loading
SEO-friendly structure: H1, H2, meta descriptions
Custom contact form with elegant UI
Visit the project tedspiliotis.com